Our VISON & MISSION

To empower women of all shapes and sizes and create a product that we sew, fit & sculpt to perfection and style.
We believe that experiences are essential & we promise to bring you the best experience wherever and whenever you choose to wear our product.

We celebrate and advocate life in an unapologetic way!
And prompt you to sweat in style.

The PROCESS

We are inspired by Life & People and are driven by technology, innovation & hi-quality. We dream, design and deliver products that are modern, sustainable, and in-trend to give you the added confidence and support you need during your workouts or just at Life-Leisure*.
Every garment starts its life from a mood board which is embedded with lifestyle, color, quality fabric & performance with acute attention to detail & cut. Our compression sculpt garments are layered with technology after understanding the woman’s anatomy & the multitasking way of life that she lives. Our prints are created from botanical flowers, motion, animals, places, people and just everything around us. The in-house team is constantly at work researching trends, new ways of life & following people to understand their work & life- leisure habits.

FIT n FABRIC

Our high-quality moisture wicking fabrics are engineered with compression contours to sculpt your body. Every piece has been curated aesthetically based on the movement & feminine mix of body shapes. Our compression & nylon leggings have a no-shift technology that hugs & holds your core and allows you to move any way you choose too. Our Sports bras are designed with a sporty luxe look and our leggings come with flat seam finishes, features like infinity active mesh inserts and laser ventilation details to keep you cool and so comfortable, you will never want to get out of them. TechFlex* is our in-house developed fabric which makes you feel like second skin.
For more details on our fabric, visit our MS Tech page.

Our PRINCIPLES

We use only hi-quality fabrics for all our products.
We believe in bringing the most technologically advanced active wear products for the Indian consumer in an affordable, effective and stylish manner.
We partner with only certified manufacturers to bring you the perfect product.

Our STORY

MICHELLE SALINS is a lifestyle brand that combines elements of luxury & style. It commenced its operations; mainly made-to-measure in 2009– specialising in western bridal, occasion & evening wear emphasizing on design, tailoring, construction & textiles. Since its inception, the brand has consistently grown by creating a unique identity and has become known for its quality product & lifestyle approach.
MiMi by MICHELLE SALINS, introduced in 2020 is an activewear label that will help motivate you for those park runs, yoga & Zumba classes and at-home sweat sessions.

FOUNDER

Entrepreneurial, confident, passionate, successful & traditional at heart. This is what defines Michelle Salins and the woman she designs for. With an Indian father and a Scottish mother, and creativity that crosses borders and boundaries; Michelle Salins has been the fashion designer of Hollywood & Bollywood stars & has been creating a dialogue between East and West through clothes made with high quality versatile materials such as the most romantic lace, silk yarns, 3D & gold thread embroideries, raw silk, chiffon, satin and fitted velvet garments with transparent panels. An ode to contemporary femininity in the world of fashion.
Diversifying into active & life leisure* wear came only naturally to Michelle with her bank of knowledge for textile & the emphasis of understanding a woman’s body and how to sculpt her when she wears yoga or active wear.

Our LOGO

The label has always been associated with the Diamond & the Butterfly and we want to share our lil’ story of our logo with you…
The Butterfly signifies the multiple facets of a woman; Endurance, transformation, vibrance, joy, pain and yet is always ready to fly. Although, a short life span, she lives life to the fullest. She is Beautiful. She is YOU!
The Diamond signifies strength, power, purity, innocence, integrity. Love and trust…. All of which we strongly believe in and deliver to you as a Brand.