It all started back in 2003 when Michelle Salins, a successful interior designer & decorator, set out to design the perfect wedding gown for her sister.

Operating an Interiors business at that time, Michelle had to sort help from their family dressmaker to create the satin & silk detailed hand applique' gown. With a fully lace bodice embellished with hand sewn beads, sequin & tiny glass tubes, the skirt was as elaborate with lace details hand ornamented running through the entire silhouette which made Michelle spend many night' hours finishing her sister's perfect gown! This, she realized was her next calling.

Unfortunately, at that time, she could not follow 'her calling' immediately as she was committed to her clients from an already successful interior design business. It took almost 3 years to wind up her interiors studio& move to New York, where Michelle then trained with a wedding designer & since, there has been no looking back.

In 2009, she registered the label in India &her lil' store was swiftly opened. Today, she custom makes bridal & occasion wear for women, men's & women's ready-to-wear & also continues to work with hi-end furnishings for a select clientele. All this from her now 2500 sft showroom & studio in central business district, Bangalore. INDIA.

Driven by her passion to constantly learn and master refined apparel construction she focuses on crafting each garment as beautifully inside as the outside.By combining the old world sophistication and haute couture techniques with a modern eye, Michelle creates distinct designs with a cosmopolitan sense of enduring elegance.

The label consists of collections that are contemporary and sophisticated, made of the finest silks and fabrics with specially handcrafted ornamentation. Attention is paid to every minute detail, as the garments are designed and made under skilled hands, creating unique masterpieces.Her clothes are an expression of the kind of woman she is and the woman she likes to dress. A woman who is confident yet subtle, who understands and knows her sensuality and individuality, and yet is traditional at heart.